Still looking for the right summer holiday reading? We would like to present to you new architecture and design books here on the blog in the following weeks.

Enjoy reading!

Title: California Crazy
Author: Jim Heimann
Published: May 2018
Publisher: TASCHEN
324 pages / ISBN 978-3-8365-5148-9
Multilingual Edition: English, French, German

Owls, dolls, pigs, ships, coffee pots or fruit on top of shops, cafes or restaurants to attract drivers are the topic of the book „California Crazy“ by Jim Heimann. The so called vernacular pop architecture started to come up in America around the 1920s. They flourished, especially along America’s Sunbelt, and in particular, in Southern California. Many of these structures became famous in American film sets.

Brimming with the best examples of this architectural genre, „California Crazy“ includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion.In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.